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Case Study
MCE Automation

How MCE Automation Created a Unified Sales View Across a Growing Organization

MCE Automation needed one platform to merge multiple parts of the business to fulfill their company's mission to operate as "One MCE."

Prophet21ERP

500Users on rubbertree.app

3Unified ERP Instances

About the Company

MCE Automation is a unified industrial distributor providing products, solutions, and technical expertise across motion systems, flow control, rotating equipment, and automation. With a growing network of specialized companies, MCE helps industrial customers solve complex challenges through engineering expertise, service, repair, and lifecycle support.

The Challenge

As MCE expanded through acquisitions, it needed a more consistent way to connect sales teams, systems, and customer data across the organization. The company was focused on creating shared visibility into customer relationships, opportunities, activity, and reporting while improving collaboration across divisions, locations, and product lines and moving acquired teams toward a unified P21 environment.

The Solution

MCE uses Rubber Tree Systems across multiple ERP environments, instances, and more than 500 licenses to give sales teams a centralized view of customer activity, opportunities, and performance. By connecting teams and information, Rubber Tree Systems helps the business support its One MCE initiative with greater visibility, stronger collaboration, and a more consistent sales process.
Better Sales Visibility

Better Sales Visibility

MCE improved access to customer history, activities, opportunities, quotes, orders, and reporting-- all in one place. Their sales team can now easily prepare for customer conversations with a complete account view.

Collaborating as One MCE

Collaborating as One MCE

Collaboration is now possible across divisions, locations, product lines, and shared customers, unifying all three instances.

Real-Time Reporting

Real-Time Reporting

Leveraging their P21 data, MCE can create critical reporting for their team through rubbertree.app like reports for bookings, open orders, quotes, invoices, and business performance.

How MCE Automation Uses Rubber Tree Systems

rubbertree.app CRM

MCE has three rubbertree.app instances connected across MCE's evolving ERP environment, giving over 500 users access to customer insights, activities, opportunities, and reporting. Having their teams on rubbertree.app improves their visibility across the divisions, product lines, and shared accounts to create a more consistent sales process.

With easy access to account history, open activities, and opportunities, sales teams can prepare for customer conversations faster and with better context. By connecting teams around shared customers and relationships, MCE has also strengthened collaboration through the One MCE initiative. The result is a trusted source of truth that gives both sales teams and leadership a clearer, more connected view of the business.

In Conclusion

A Fully-Connected Sales Organization

MCE plans to continue to use Rubbertree.app to enable their sales teams to have faster, more informed customer preparation with easy access to account history, open activities and opportunities, and create a trusted source of truth for leadership.

One MCE

MCE counts on Rubber Tree Systems solutions connect teams around shared goals, customers, & relationships and to enable a collaborative approach to the sales process.

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