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Case Study
Air Hydro Power

A Dynamic Player in the Industrial Automation Distribution Sector

Air Hydro Power, a Total Solutions Provider across several midwestern and southern states in the US, provides hydraulic, pneumatic, hose & connector, and automation technologies to the manufacturing sector.

2011Client Since

380Dedicated Employees

26Stocking Facilities

Epicor P21ERP Platform

About the Company

Air Hydro Power, boasts a wide-reaching presence across several states in the US, including Kentucky, West Virginia, Alabama, Mississippi, Florida, and Indiana. As a 100% employee-owned company operating under an Employee Stock Ownership Plan (ESOP), Air Hydro Power is deeply committed to serving manufacturers as a Total Solutions Provider distributing hydraulic, pneumatic, hose connectors, and automation technologies, and serving as a distributor to major brands like Parker, Eaton, and Baluff.

Air Hydro Power’s extensive portfolio underscores its significance in the industry. With 380 dedicated employees, the majority based in Kentucky, supported by 26 stocking locations, Air Hydro Power stands as a leader in the industrial distribution market.

The Challenge

Back in 2011, Air Hydro Power owner Tom McGuire, was facing challenges with data visibility and reporting needs that their Epicor P21 ERP system was not delivering on its own. The need for enhanced functionalities, sales tools, and reporting capabilities was evident. The team needed to meet changing business demands and optimize how they were using their ERP platform data.

The Solution

Near Real-Time Data

Near Real-Time Data

Air Hydro Power relies on the robust Rubber Tree Systems suite of software solutions for inventory management, sales pipeline tracking, commission calculations, and receivables monitoring, ensuring team visibility and informed decision-making across the entire company.

Data Accuracy

Data Accuracy

Air Hydro Power places trust in Rubber Tree Systems' precision in data handling, ensuring accuracy down to the penny, a crucial aspect for financial management and operational efficiency. Leadership relies on Rubber Tree Systems for seamless access to their critical business data.

Customer Service

Customer Service

Rubber Tree Systems' responsive customer service team plays a pivotal role in providing ongoing support and customization tailored to Air Hydro Power's unique needs, reinforcing the partnership's strength.

Intuitive software tailored for industrial distributors and manufacturers, seamlessly integrated with ERP systems.

How Air Hydro Power Uses Rubber Tree Systems

Daily Operations

Scott and Caleb leverage Rubber Tree Systems extensively in their daily operations. From tracking inventory levels and sales pipelines to calculating commissions and monitoring receivables, they have the necessary tools to navigate complex business challenges effectively.

Mobile Access

Rubber Tree System's mobile platform enables real-time decision-making, especially vital during supplier shortages and instances where customers demand instant responses, ensuring Air Hydro Power has maintained its competitive edge in the market, especially during inventory shortages.

In 2020 during the COVID-19 Pandemic Air Hydro Power’s business changed quickly and drastically. Inventory was short, supply chains backed up and customers needed quick answers or they would have gone elsewhere. The Rubber Tree Systems Platform made the sales team successful in tackling these problems in real-time. They knew where to find the critical information and how to do so quickly. Saddled to their desks with no ability to go into the office or on the road, The Air Hydro Power team had everything at their fingertips and THAT was a big deal.

WarehouseTWO was used by inside sales to share inventory, WebQuery became a wonderful and critical reporting tool for management, and accessing the rubbertree.app from a mobile device gave Air Hydro Power an advantage during that period when the customer expected quick answers.

In Conclusion

Industry Trends Driving Usage

Air Hydro Power recognizes the industry-wide shift towards lighter, more user-friendly platforms like Rubber Tree Systems and away from complex CRM systems. The need for real-time data and simplified reporting aligns seamlessly with Rubber Tree Systems' core functionalities, providing Air Hydro Power with a competitive advantage in the ever-evolving market landscape.

Future Plans

Air Hydro Power's partnership with Rubber Tree Systems continues to be instrumental in their journey towards operational excellence and sustained growth. By addressing their evolving needs with innovative solutions and unwavering customer support, Rubber Tree Systems has remained a trusted partner and component of Air Hydro Power's success in the industrial distribution sector.

Looking ahead, Air Hydro Power plans to further capitalize on Rubber Tree Systems capabilities by integrating CRM functions for project pipeline management, enhancing transparency in commission splits among sales representatives, and utilizing the rubbertree.app for improved accessibility and efficiency.

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