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Case Study
Hyspeco

How Hyspeco Turned Pipeline Visibility Into Revenue

Missouri-based fluid power distributor Hyspeco uses Rubber Tree Systems to unify sales and ERP data, streamline opportunity management, and drive accountability across its multi-location sales team.

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Rubber Tree has made accountability much easier and gives us real-time visibility into our sales pipeline. It’s customizable, fast, and gives the team the data they need.

John Mebruer / Director of Sales

TrulinXERP System

9Locations

200Employees

About the Company

Hyspeco is a $75M fluid power distributor headquartered in Wichita, KS, with ten locations across Kansas, Missouri, and Illinois. The company specializes in fluid power, selling hydraulics, pneumatics, fluid connectors, and automation with full-service design, fabrication, sales, and repair support. Hyspeco’s flagship brand for fluid power is Parker Hannifin.
In addition, Hyspeco offers centralized lubrication solutions and operates a business unit focused on ergonomic and industrial lifting and fastening solutions. The company employs just under 200 people, including a 24-person sales team serving a diverse regional customer base.

The Challenge

Hyspeco’s previous CRM system was expensive and created data silos that separated sales records from its TrulinX ERP system. This disconnection caused several challenges including limited visibility into sales opportunities & pipeline health, difficulty managing sales reps across multiple locations, and inefficient tracking of customer interactions & activity. Hyspeco needed a solution to unify data, streamline opportunity management, and provide real-time insights to leadership.

The Solution

Hyspeco partnered with Rubber Tree Systems to eliminate silos, reduce CRM costs, and gain real-time visibility into its sales pipeline. By consolidating sales and ERP data across all nine locations, the company created a unified system that improved both day-to-day execution and long-term sales management.
End-to-End Pipeline Visibility

End-to-End Pipeline Visibility

Hyspeco improved sales execution by centralizing pipeline management and shifting from tracking sales calls to managing real revenue opportunities. Reps and managers can now see deal value, status, next steps, and activity history in one place—providing clearer pipeline visibility, earlier identification of stalled deals, and stronger accountability across territories.

Seamless TrulinX ERP Integration

Seamless TrulinX ERP Integration

By directly integrating rubbertree.app with its TrulinX ERP, Hyspeco eliminated the silo that previously existed between its sales and operational systems. Customer data, sales history, opportunity tracking, and inventory information now align within one ecosystem—creating a single source of truth across the organization. This integration reduced administrative duplication, improved data accuracy, and lowered overall system costs compared to their previous CRM.

Real-Time Inventory Visibility

Real-Time Inventory Visibility

The company further enhanced operational visibility with improved insight into inventory availability across all its locations. Today, sales teams can quickly see stock levels and product availability, which improves cross-branch coordination, speeds up customer response times, and enables more confident quoting and fulfillment decisions. This added transparency reduces friction between sales and operations and supports faster, more reliable service.

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How Hyspeco Uses Rubber Tree Systems

rubbertree.app CRM

Hyspeco centralized opportunity tracking for its 24-person sales team and shifted from counting sales calls to managing real opportunities. Each opportunity now captures key details in one streamlined view, including dollar value, status, next steps, and automatically date-stamped notes. Now leadership can monitor hundreds of opportunities and millions of dollars of pipeline in real time, quickly identify stalled deals, and drive accountability by territory—while each rep benefits from a customized dashboard with instant visibility into pipeline health and performance.

WebQuery

Hyspeco gained secure, real-time access to inventory data, sales orders, invoices, and customer history directly from their ERP system without risking changes to TrueLinks. Sales representatives can now answer customer questions on the spot, verify order details before a visit, and prepare more effectively for account conversations. For management, WebQuery eliminates the need to rely on pre-run or third-party reports, providing faster access to accurate performance data across branches.

Business Impact

Together, these solutions delivered a fast, visibility-driven platform—empowering managers with real-time insight while equipping sales reps with practical, territory-level intelligence to drive growth.

Unified Data: Sales & ERP data were consolidated into a single platform.

Pipeline Transparency: 292 open opportunities worth $24M could be tracked in real time, with ongoing visibility for all future pipeline activity.

Greater Accountability: Managers identify overdue opportunities & monitor rep performance.

Streamlined Processes: Automatic, date-stamped opportunity activity logs provide a complete historical record.

Custom Views for Reps: Personalized dashboards are tailored to each sales territory.

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In Conclusion

Insight That Drives Sales Performance

With Rubber Tree Systems, Hyspeco unified CRM and ERP data, improved accountability, and gained real-time insights across multiple locations.
The customizable, fast, and visibility-focused platform transformed the company’s sales operations, enabling leadership to confidently drive performance and growth.

Looking Ahead

With clear pipeline visibility and connected CRM and ERP data, Hyspeco now operates with a stronger foundation for managing opportunities and driving performance. The result is a more accountable sales organization equipped with the insight needed to identify opportunities faster and turn them into revenue.

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